Consolidating Social Media Presence

I have had a bunch of ideas for blogs, podcasts, videos, and other content over the year. Some of it is simply reflective of me. Some of it is reflective of a brand I created, like an alter ego. Separating interests into alt accounts is grea...

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I have had a bunch of ideas for blogs, podcasts, videos, and other content over the year. Some of it is simply reflective of me. Some of it is reflective of a brand I created, like an alter ego. Separating interests into alt accounts is great in that it niches down for an audience. The alt account can be known for a specific type of content and attract a specific audience.

The disadvantage of fracturing your interests into different accounts is that it creates a lot of work. Suddenly you are managing multiple blogs, multiple Twitter accounts, multiple YouTube channels, multiple other social media accounts. It can get out of hand.

There is also the pressure to produce content periodically. If you were that one channel, exclusively, you could be expected to put out that one blog post a day almost daily. You could microblog several times a day. You could post a photo here and there. With multiple accounts, your limited time becomes even more fractured. You end up not producing much content for any of your channels.

Another complication of niching your interests is that different platforms are better for different kinds of audiences. Each requires a different strategy and a different type of content.

Lately, I'm less inclined to split myself up. In the end, it is unlikely that my social media presence will turn out to be a business of any sort. It's possible, but not likely given my level of effort. Plus, token rewards are changing the way any of this is done. Audiences do not consist of the Internet at large. Page ranking isn't as important as having your content seen by other members of the blockchain.

Yet, having alt accounts has the advantage of slight anonymity. It's more about separating the content from who you are, even if sometimes these are one and the same.

Lately, I am more interested in focusing my efforts on alt accounts. At one point, I wanted to become known. This is less and less attractive now. It is less important to have my name known than it is to have the channel known. So, I will be developing my alt accounts and not working so much on personal stuff.

Based on what I mentioned earlier, I'll be using alt accounts almost exclusively on different social platforms so that they develop their own audiences. This eliminates duplication and ensures that the channel focuses exclusively on its audience on its main platform.

One of my alt accounts has found a great community in Leo Finance. Another has found a community on Minds. Another has found a community at STEM Geeks. And that's pretty much it. I think I will continue to blog under my own name from time to time when there is content that doesn't fit the niche of the alt accounts.